- Видео 208
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The Chartered Institute of Marketing - CIM
Великобритания
Добавлен 2 ноя 2010
CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world.
Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Here you will find videos where we share marketing expertise, experiences, insights and best practice from leading industry experts and course directors to help you expand your knowledge and skills.
Find out more about CIM: cim.co.uk
Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
Here you will find videos where we share marketing expertise, experiences, insights and best practice from leading industry experts and course directors to help you expand your knowledge and skills.
Find out more about CIM: cim.co.uk
CIM | The Chartered Institute of Marketing
For over 100 years, CIM has been the universal voice of marketing, championing our industry and its positive impact on organisations, economies and the wider society. Today, we play a more significant role than ever supporting, developing and representing our members and the profession around the world. Always on top of the latest developments, we offer inspiring insights and thought leadership to generate discussion and ideas.
Marketers at every stage of their career find us trusted and people-centred providing clear guidance, training and professional qualifications - especially on their path to being accredited as a Chartered Marketer. If it carries the CIM stamp, it’s taken seriously: ...
Marketers at every stage of their career find us trusted and people-centred providing clear guidance, training and professional qualifications - especially on their path to being accredited as a Chartered Marketer. If it carries the CIM stamp, it’s taken seriously: ...
Просмотров: 199
Видео
Social media today: Who’s winning and how (follow-up questions)
Просмотров 107Месяц назад
Social media is an ever-evolving field. As a marketer, it's a key channel, and one that is critical to the successful delivery of vital communications. In such a fast moving arena, how can marketers adapt their strategy to win on social media in 2025? Following our member-exclusive webinar, Will Francis answers your questions about the latest social media trends, tools and tactics. Visit the CI...
Boost your employability...portable skills to take anywhere
Просмотров 4267 месяцев назад
Learn how to get your first marketing job by positioning yourself to be attractive to the marketing industry, and by discovering what employers want from graduates now and in the future. In this interactive session, Clare Kemsley, Managing Director for Marketing at global recruitment firm, Hays, will share: • Latest marketing job trends • A typical job description for a graduate marketing role ...
The top generative AI tools - a how-to guide for marketers
Просмотров 3757 месяцев назад
2023 was undoubtedly the year of AI - with generative AI tools like ChatGPT and Midjourney edging their way into mainstream consciousness. However, whilst generative AI models and tools can drive business growth, productivity, and innovation, the sheer volume of tools available can be overwhelming and make it difficult to know where to start. Join this informative webinar with Sophie Wooller, C...
Social media & the impact of cancel culture on brands
Просмотров 1777 месяцев назад
Social media algorithms play a big role in shaping public discourse, presenting users with content they are likely to engage with. From a brand perspective, the impact of cancel culture has had significant implications for future actions and engagement with potential consumers. These social media pile-ons can curtail brand willingness to get involved in cause marketing. Our guest speaker Maxine...
Webinar Express: Prepared minds - How to think with and about generative AI
Просмотров 1228 месяцев назад
Ambitious marketers who sense the opportunity in generative AI and want to apply it within their personal work and the wider profession. In a sense, we are all beginners when it comes to how AI will change marketing, so learners of all levels will benefit from the session. Speaker: Antony Mayfied, CEO of Brilliant Noise
CIM Marketing Podcast - Episode 94: Driving digital with the personal touch
Просмотров 1808 месяцев назад
In episode 94 of the CIM Marketing Podcast, we disclose the key tips to marketing a traditional business through digital with Noel Anderson, founder at Nerd Digital and Sarah Crabtree, sales director at Evoke Classics. Listen and subscribe to the CIM Marketing Podcast on Apple Podcasts, Google Podcasts, Spotify, SoundCloud, and RSS. Find out more: bit.ly/3XaxzDD
CIM Marketing Podcast - Episode 89: Deep dive into sustainable marketing
Просмотров 31610 месяцев назад
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. If you're keen to learn more about this topic area, CIM'...
Marketing Club: Boost your employability... fashionable account-based marketing
Просмотров 32311 месяцев назад
*72% of marketers say account-based marketing (ABM) outperforms all other marketing investments. ABM is fashionable so, if you are not already, it is time to get yourself versed in it. In this 'Boost your employability' session we'll focus on the importance of ABM, how it is making organisations lots of money, and why the people ABM targets like it too. *Source: Momentum ITSMA and ABM Leadershi...
Webinar Express: Insights - your secret weapon to success
Просмотров 427Год назад
Join us as we focus on social media and where to get the data to demonstrate if your campaign is providing a good return on investment or needs a rethink. A report by Sprout Social, surveying more than 750 leaders in social media marketing, revealed that "90% of leaders agree their company's success will depend on how effectively it can use social media data and insights to inform business stra...
Webinar Express: Brand and performance in balance
Просмотров 244Год назад
Nearly a decade after Binet and Field’s seminal work, ‘The Long & The Short of It,’ we delve into why pitting performance against brand marketing is a false dichotomy. In this talk, we explore the dawn of a new era in marketing effectiveness. Dive deep into how these perceived divergent strategies work together to fuel digital marketing success, crafting a holistic and sustainable marketing app...
Webinar Express: Marketing at the heart of business and cultural transformations
Просмотров 139Год назад
When a business announces a transformation or change agenda, marketing is often right at the heart of that, setting vision and strategy and building brands that can lead the change. But is everyone up for that mindset and cultural shift? Join us to hear Marketing Director, Megan Harrison, share first-hand experiences and touch on common opportunities and challenges that present themselves to ma...
Webinar Express: Mindfulness - healing through the present moment
Просмотров 126Год назад
Learn mindfulness techniques to let go of worrying about the past, and fearing the future, so we can learn to live in peace and harmony, as empowered co-creators in the here and now. In this experiential presentation, we will practice mindfulness techniques to train the monkey mind. We will learn how to bypass our auto-pilot default system, by stopping, observing, accepting, loving, and letting...
Webinar Express: Presenting virtually - communicate and connect with online audiences
Просмотров 100Год назад
Communication with audiences remotely is an essential skill because the future of work is largely happening online. You’ve got to become a pro at virtual presenting to connect with others at a distance. This practical guide lays out a step-by-step process for planning, crafting, and delivering virtual presentations that will hold your audiences’ attention and move them to embrace your ideas. Yo...
Marketing Club: Latest trends in digital marketing 2023
Просмотров 879Год назад
In this highly practical session, award-winning author and speaker Daniel Rowles will guide you through the latest trends in digital marketing. The session will cover topics such as: • AI tools for marketing • ChatGPT plugins • AI agents • The latest Digital Marketing Skills Benchmark results You’ll leave with tools and techniques you can take away and use straight away, and the opportunity to ...
Critical Leadership Skills for Marketers: CIM Training Course
Просмотров 401Год назад
Critical Leadership Skills for Marketers: CIM Training Course
Marketing Club: Unlock the power of LinkedIn to boost your online presence
Просмотров 499Год назад
Marketing Club: Unlock the power of LinkedIn to boost your online presence
How A Senior Leadership Apprenticeship Transformed My Career
Просмотров 144Год назад
How A Senior Leadership Apprenticeship Transformed My Career
CIM Podcast LIVE 2023 - Episode 81: The evolution of technology and its impact on marketing
Просмотров 651Год назад
CIM Podcast LIVE 2023 - Episode 81: The evolution of technology and its impact on marketing
Product Leadership Masterclass: CIM Training Course
Просмотров 380Год назад
Product Leadership Masterclass: CIM Training Course
Practical Product Management: CIM Training Course
Просмотров 491Год назад
Practical Product Management: CIM Training Course
Creativity for Copywriters: CIM Training Course
Просмотров 266Год назад
Creativity for Copywriters: CIM Training Course
Marketing Club: Copywriting: The basics of a marketing cornerstone
Просмотров 902Год назад
Marketing Club: Copywriting: The basics of a marketing cornerstone
Marketing Club: Filmmaking for marketers with the British Film Institute
Просмотров 509Год назад
Marketing Club: Filmmaking for marketers with the British Film Institute
Marketing Club: Walking into the metaverse - exploring the future of marketing
Просмотров 158Год назад
Marketing Club: Walking into the metaverse - exploring the future of marketing
The secret to how successful brands achieve unstoppable growth
Просмотров 654Год назад
The secret to how successful brands achieve unstoppable growth
The UK food and drink market: Navigating through uncertainty
Просмотров 2222 года назад
The UK food and drink market: Navigating through uncertainty
Storytelling Masterclass: CIM Training Course
Просмотров 6552 года назад
Storytelling Masterclass: CIM Training Course
CIM Sustainability Summit - Behind the scenes with Lucky Saint's Emily Laws & Liz Buchanan
Просмотров 1012 года назад
CIM Sustainability Summit - Behind the scenes with Lucky Saint's Emily Laws & Liz Buchanan
CIM Sustainability Summit - Behind the scenes with Collective Stories' Helen Hepworth
Просмотров 1052 года назад
CIM Sustainability Summit - Behind the scenes with Collective Stories' Helen Hepworth
Awesome presentation. Makes it simpler for me.
Am completing level 3 foundation in digital marketing but have a question, can I change to professional marketing qualifications in my next level
Mraz Well
Hallo
Selmer Ramp
Very informative and well done! Thank you
728 Hayes Expressway
207 Ana Place
Murray View
"promosm"
Great insights
i started like this😊❤
Learned some good stuff. After watching the first 30 minutes, I learned the role of marketer is to be creative, build brands and to solve problems. The second thing I learned, is A.I. will force individuals to up skill their talents and force us to think outside the norm, to be a competitive employee. I'm glad I found this channel through reading a marketing book.
Excellent presentation, thanks for posting.
Thank you. WHat are your thoughts on emergence of AI and Copywriting?
Doing level 6 now!
I am really interested in doing CIM but unfortunately I cannot afford the cost
I do want a pdf of the slides in this webinar!!
Well said.
Is it free for Members?
👏 ƤRO𝓂O𝕤ᗰ
The explanation of how people spread disinformation sounds a lot like what some major news outlets!
Great Session, thank you very much
Hello, where can I find the CIM course Abbey talks about please? The CIM site seems to error when I search for it.
Hello, the course is "The Whole Marketer Leadership Masterclass" which can be found here - www.cim.co.uk/training/list-courses/the-whole-marketer-leadership-masterclass/
Yes
great talk, thx!
🧿🧿🧿🧿🧿
An insightful presentation on marketing with purpose by Ben.organization/brands need to be more people centric.
I'm today's junior business man and tomorrow's billionare😇never lose your hope
Re the five whys method, odd use of the word inference. Starting with a 'premise' (e.g. Gen Z drink less alcohol than millennials) would be more accurate. Inferences are the arguments made to answer each why question. This produces further premises, and finally the conclusion (the so what).
Thank u so much😊
any new videos?
She's awesome, one of the best, non-dry speakers on this I've come across, thank you
That is a wonderful post! I used a competitor analysis strategy to grow my business, it was important for me to research what I could do to stay ahead of my competitors. I discovered competitor analysis tools, I use WASK's competitor analysis tool and I even recommend it. Competitor analysis is a good strategy in my opinion.
I totally agree
Great stuff, Please share her email or socials
Great stuff
Great Submissions, thank you very much, Imran
I think you will find my NY Times Bestseller, "Performing Under Pressure: The Science of doing your best when it matters most," to be enlightening and immediately applicable. FYI, nobody performs better under pressure--the edge is not rising to the moment but rather, the edge is not doing worse under pressure, to perform closest to your capability. Clutch is a myth, but choking is a reality.
You are making alot of sense. Thank you, I am learning and will apply all this. Thank you.
It's a learning curve to listen to this webnair.
Thank you for always sharing this webinar
Thank you,very helpfully
I've just gotta say, it's not "takling homeless people" it's "takling homelessness" because it's not the people that are the problem.